When it comes to their relationship with clients, so many companies have it backward. They create questionable terms and conditions to keep their clients locked in and reliant on them. They create a system where their client is forced to be deeply entangled with them. Obviously, these tactics work to some extent, which is why they’re commonly employed.
The more freedom you provide your clients and the more you allow them to disentangle when needed, the more comfortable they will be partnering with you
We believe just the opposite: the more freedom you provide your clients and the more you allow them to disentangle when needed, the more comfortable they will be partnering with you. Our clients’ reasoning is simple: “Why go with another company and get trapped when I can stick with Swiftender and have freedom over my data and my decision making?”.
Our clients regularly ask us for a full export of their latest trades list, and we always deliver (with a quick turnaround too). Our month-to month, no-strings attached plans allow our clients to leave at literally any moment without incurring a penny of penalties. Many of the construction tech solutions are notorious for holding your data with a tight grasp and locking down clients with long term contracts. Some of them go so far as to have such exploitative practices as to claim that your trades list is actually their intellectual property!
At Swiftender, we don’t just want to provide the most efficient technical solution, we also want to be a business partner that you can trust! At the time of this blog, our company has been in business for nearly 7 years and we still don’t know how long the average customer stays with us, because the vast majority of our clients are still with us! All talk aside, that’s the biggest validator that creating a culture of trust and transparency DOES pay off!